What a website, app or AI agent costs in New York (2026 prices).
I design and build your website, app or AI agent. Here is what it costs to work with me, and what each scope includes.
from $99
One clear scope at a time.
All prices are in USD. From marks a starting price and /mo a monthly plan; every other price is fixed.
Websites
From one focused page to a custom storefront.
- Landing page: get a quote$500
One focused page · Responsive design and build · Contact form or direct contact link · Page title and search description
- Business website, 2 to 5 pages: get a quote$2,000
2 to 5 connected pages · Responsive design and build · Service and contact pages · Page-specific search metadata
- Shopify store setup: get a quotefrom $1,000
Theme setup styled to your brand · Up to 25 products from content you provide · Payments, shipping and domain connected · One language, one market, two rounds of changes
- Custom online store: get a quote$5,000
Custom storefront with features agreed in writing · Product catalog and inventory within the written scope · Checkout integration · Shipping configuration for the agreed scope
Software
For a product with its own users, data and workflows.
- Web app: get a quotefrom $12,000
Core workflow and interface · User accounts where needed · Data storage and agreed integrations · Repository handoff
- iPhone app (Android on request): get a quotefrom $20,000
iPhone interface and core workflow · Backend integration where needed · App Store submission support · Source code handoff
Growth
Connect your tools, improve discovery or add a focused capability.
- Business automation: get a quotefrom $1,500
One agreed business workflow · Connections between your tools · Failure handling for the agreed flow · Handoff documentation
- AI agent or chatbot: get a quotefrom $2,400
Answers based on your information · An agreed channel and workflow · Human handoff rules · Model usage billed separately at cost
- Local SEO setup: get a quote$800
Search Console and Bing setup · Technical search metadata · Structured data for the agreed pages · Search setup handoff
- SEO retainer: get a quote$400/mo
An agreed monthly search work plan · Search performance review · Technical and content recommendations
- Strategic audit: get a quote$2,500
Review of your current digital product · Prioritized findings · Recommended project scope
- CMS: get a quotefrom $600
Agreed editable content fields · Content management interface · Editing handoff
- Extra language: get a quote$400
Additional language version of agreed pages · Language navigation · Client-provided translated content
Care
Keep an existing website useful, or fix one specific issue.
- Site Care: get a quote$99/mo
Hosting for custom builds within the agreed care scope · Monthly updates after a backup, including WordPress core, theme and plugins · Weekly backups kept for 30 days · Backup restoration when needed · Response within one business day · Up to 30 minutes of small edits per month, with no rollover
- Care+: get a quote$199/mo
Hosting for custom builds within the agreed care scope · Weekly updates after a backup, including WordPress core, theme and plugins · Daily backups kept for 30 days · Backup restoration when needed · Response within one business day · Up to 60 minutes of small edits per month, with no rollover · Ongoing improvement plan
- Website fix: get a quotefrom $99
One simple, identifiable issue on a custom, WordPress or Shopify site · A broken form, layout adjustment or slow page with a clear cause · Verification of the agreed fix
WordPress in Site Care: the conditions
- I review your WordPress site before Care starts and quote any cleanup separately.
- Your site must use supported hosting and current plugin licenses, paid for by you.
- Care does not include 24/7 on-call support. Complex incidents, including a hacked site or server migration, need a separate quote.
Design
A visual foundation and assets for your channels.
- Brand identity: get a quote$500
Visual identity direction · Color and type choices · Agreed brand files
- Social pack: get a quote$300/mo
An agreed set of social assets · Consistent visual styling · Exported files for your channels
Shopify and WordPress.
Agree first. Build next.
50% to start and 50% at launch. Larger builds are split into milestones.
Zelle · Cash App · bank transfer
Agency project? Wholesale pricing on requestThe work behind the numbers.
Explore the product before the project.
Own product. On the App Store since September 5, 2026. Seller: Raphael Salles.
Before you commit.
How much does it cost to hire you?
A landing page is $500, a business website is $2,000, and an iPhone app starts from $20,000. The price list shows every currently available scope. I confirm the deliverables and total in writing before work starts.
Are these fixed prices or estimates?
A price without From is fixed for the listed deliverables. Items marked From are starting points, and items marked /mo cover an agreed recurring scope. Your written quote sets the final scope and price.
Can you fix my existing website?
Yes. Website fixes start from $99 for simple, identifiable issues on custom, WordPress or Shopify sites: a broken form, a layout adjustment or a slow page with a clear cause. Send the page URL and the issue so I can confirm the scope.
Do you work with Shopify or WordPress?
Yes. Shopify store setup starts from $1,000. WordPress builds use the same $500 to $3,000 website scopes when you need to keep editing there, with a healthy installation and a small scope. Hosting recovery, plugin replacement and legacy rebuilds are quoted separately. WPBakery to Elementor is a rebuild within the website scopes. Site Care for WordPress is $99/mo after a site review.
How do payments work?
50% to start and 50% at launch. Larger builds are split into milestones. Payment methods: Zelle, Cash App, bank transfer. The quote records the payment schedule before work begins.
What could change the price?
More pages, additional user roles, custom integrations, content migration and complex workflows can change the scope. I price changes before adding them to the project, so you can decide what belongs in this release.
Are hosting, subscriptions and AI usage included?
Site Care includes hosting for custom builds within its agreed scope. WordPress needs supported hosting and current plugin licenses paid for by you. You pay Shopify directly for its plan, theme and apps. Domain renewals and other running costs are identified in the quote. AI model usage is billed separately at cost.
When will the project be ready?
The timeline comes with your fixed quote. It depends on the agreed scope, access to the necessary accounts, content readiness and feedback. Larger builds are broken into reviewable milestones.
Do I own the code, and can an agency hire you?
You own the domain and every account, and the code on custom builds. A purchased Shopify theme is licensed for one store; Shopify owns its platform. Agencies can request white-label development with a defined handoff, NDA and portfolio permissions. Wholesale pricing is available on request.